Business Planning in Transport (Paperback)

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Description


If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily - railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.



Product Details
ISBN: 9781908135827
ISBN-10: 1908135824
Publisher: U P Publications
Publication Date: May 22nd, 2017
Pages: 416
Language: English